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Data scientist Rayid Ghani helped persuade voters to reëlect President Obama. Now he’s using big data to create a groundswell of social good.
Campaigns are gearing up to shape social media reactions in real time.
The outcome of the 2012 campaign could have less to do with grand vision than with online data analytics and peer-to-peer voter targeting.
If federally funded factories don’t get enough demand, even more government spending could result.