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Adaptive-learning algorithms calculate how often people need to see information to remember it.
Research suggests that Google’s personalized results may not be much better than the ordinary kind.
Websites that change to fit the cognitive style of the user could be more effective at selling products online.
Twitter will have to overcome several challenges for the scheme to be successful.
Microsoft researchers are exploring ways to personalize search without skewing the results or alienating users.
Researchers hijack Google’s personalized search suggestions to reconstruct users’ search histories.
A personalization search tool reveals links buried deep within page results.
A startup has licensed heavyweight artificial-intelligence technology for its online recommendation engine.
A researcher is experimenting with ways that a Web browser could tighten the limits on information provided to websites.