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Some companies do not make a profit from Groupon promotions.
CBS is betting on the growing audiences who will use their tablets as they watch the big game.
Twitter will have to overcome several challenges for the scheme to be successful.
Going from Mad Men to Math Men. How technology has fundamentally changed the art and science of advertising.
Can advertisers take advantage of users’ online social activities?
Startup will track live events, including streaming video, auctions, and competitions.
Automatically tailored display ads could attract small businesses.
BuzzLogic hopes that monitoring online discussion will help advertisers target the right customers.
No one really knows how many people visit websites. A San Francisco startup and Google are both working to change that.