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An economist at a digital ad agency devises a way to use Twitter and Facebook to forecast sales of everything from cars to tampons.
What have we learned this month? And what does it mean for your business?
Why organizations need some new rules to thwart social-media fiascoes.
How venture-backed Brand.net spotted Silicon Valley’s blind spot and got brands to buy online advertising up to a year in advance.
How its self-serve advertising system is bringing in unexpectedly big bucks by targeting consumers as never before.
How the creator of FarmVille and Mafia Wars structures social games to generate revenue from millions of players.
How Campbell’s and other marketers are using the tools of anthropology online.
Can location-based games for smart phones boost foot traffic at stores?
Five ways to embrace “real-time marketing,” served up by a best-selling business author.