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Why organizations need some new rules to thwart social-media fiascoes.
Author Gary Shteyngart discusses his vision of “the äppärät.”
How unauthorized video producers are “brand-jacking” companies and forcing them to rethink the way they market.
How Campbell’s and other marketers are using the tools of anthropology online.
Marketers sift through a trillion tweets and blogs for nuggets of wisdom.
Lessons from Web and mobile campaigns that yielded real-world business results.
Five ways to embrace “real-time marketing,” served up by a best-selling business author.
B. J. Fogg’s lab at Stanford focuses on the ways technology can influence behavior.
How venture-backed Brand.net spotted Silicon Valley’s blind spot and got brands to buy online advertising up to a year in advance.
An economist at a digital ad agency devises a way to use Twitter and Facebook to forecast sales of everything from cars to tampons.