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For all its valuation, the social network is just another ad-supported site. Without an earth-changing idea, it will collapse and take down the Web.
The e-commerce giant has the data that all advertisers want—what millions of people are shopping for—and now it plans to use it.
The company’s social scientists are hunting for insights about human behavior. What they find could give Facebook new ways to cash in on our data—and remake our view of society.
New software makes it possible to do in minutes on a small computer what used to be done by large clusters of computers.
Companies already make billions because they know our online habits. What if we could take a cut?
Location data suggests a better way to fight a disease that kills a million people a year.
The Trove search engine feeds on everything you and your friends have shared.
A new technique could help companies like Facebook make money from your data without putting it at risk.