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How companies are developing mobile applications that cut costs and improve employee efficiency
Why Zipcar’s technology and car-sharing business model have caught the attention of the big players.
Sponsored connectivity can be a strategic marketing tactic—or a way for companies to pour money down a sinkhole.
Mobile broadband services are becoming competitive with fixed data links—which means businesses should be able to cut their wired connections.
All this month, we’ll explore questions about how mobile computing will transform what companies do and how they do it.
What have we learned this month? And what does it mean for your business?
Companies want to sell apps for set-top boxes, netbooks, and tablets, but they need help attracting exhausted developers.
How Campbell’s and other marketers are using the tools of anthropology online.
Can location-based games for smart phones boost foot traffic at stores?
With the rise of social networks, game designers are finding new paths to desired outcomes.