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The surging social-media response to TV promises to shape future programming and advertising trends.
Tweets and other social media comments are about to drive real-time changes in programming.
New technology deciphers—and empowers—the millions who talk back to their televisions through the Web.
Bluefin Labs aims to measure the connections between social media and television shows.
Bluefin Labs aims to know almost everything about what’s on TV, who’s watching it, and what they think about it.