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Ads targeted to a person’s location are an advertiser’s dream. The reality is more complicated.
Geolocation analytics could help companies to improve their apps–and make more money from them.
The service, an engineering marvel, could boost Google’s bottom line.
People divulge more sensitive information on sites that look less safe.
Video companies are adding news features to make viewers stick around longer.
The company has many social projects, but may struggle to improve on Facebook.
New services try to make location information useful but not invasive.
Mobile carriers might get marketing insights from studying whom you call and what device you use.
Using the contents of images or videos to target Web ads could improve click-through.