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Bluefin Labs aims to measure the connections between social media and television shows.
Buying habits revealed via social networks could predict whether a product takes off or not.
Bluefin Labs aims to know almost everything about what’s on TV, who’s watching it, and what they think about it.
Algorithms distinguish casual website visitors from people who truly are potential customers, so the likeliest buyers can be shown ads while they surf.
Facebook has emerged from a privacy scandal to become online advertising’s next great hope. Its goal: turning us all into marketers.
A startup helps publishers keep the discussion on their own sites, rather than scattered everywhere.