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Going from Mad Men to Math Men. How technology has fundamentally changed the art and science of advertising.
Although we have more ways to entertain ourselves than ever, it’s proving hard to unseat television as the most popular mass medium.
The HTC First, which features Facebook’s new Home interface, will appeal only to the most devoted of Facebook users.
The fortunes of the world’s largest social network depend on how much it can earn from mobile advertisements.
Experiments suggest that monitoring viewer behavior via set-top boxes could help make TV commercials much more effective.
The e-commerce giant has the data that all advertisers want—what millions of people are shopping for—and now it plans to use it.
The industry is on a mission to make you like the ads that know which apps you’re using.
Ad libraries, bundled with free apps, could sniff data and even install malicious software.
Tweets and other social media comments are about to drive real-time changes in programming.