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The World According to Peter Drucker
MIT’s guru of productivity calls for a new “New Economic Citizenship,” a concept based partly on how America’s most successful corporations navigate turbulent economic conditions.
From the Editior in Chief
Highly touted “gene chips” are entering clinical use but not as biological crystal balls. Their more mundane role: assessing the stage of a tumor.
To bury Boston’s busiest highway underground, engineers are simulating traffic flows on their computers (to give the highway a brain) and starting huge fires in West Virginia (to give it a fire control system).
MIT’s Best and Brightest
Forget the multimedia distractions. Computer developers should strive for simplicity, eas of use, and machines that are “people-aware.”
At Xerox’s famed Palo Alto Research Center their’s a new factor in innovation: teams of anthropologists who study how people interact with machines (and each other) in the workplace.