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Special Ad Section
The Technology Review Custom Team takes a look at the technologies that are changing the ways in which we do business. This section takes a look at the advancements in the mobile technology industry.     Mobile TechnologyReaching CallersMobile marketing holds great appeal, in large part because it offers the ability to carefully tailor the message and ensure that it reaches the right customer. According to Nielsen Mobile, nearly 77 million U.S. mobile users reported seeing some form of advertising on their phones. The careful growth of the industry here in the United States has allowed members of the Mobile Marketing Association (MMA) to develop appropriate guidelines for obtaining consumer consent, explains Michael Becker, MMA board member and executive vice president for the marketing company iLoop. “You might go to usatoday.com and send a text message to a number to receive news alerts, or text Obama’s site and receive content and news on what he’s doing,” Becker says. It has proved difficult for many companies to translate their Web presence into a mobile one, due to different content abilities and the high cost of designing and implementing necessary changes. In November, Unity Mobile, based in St. Petersburg, FL, and the Czech Republic, unveiled a new service that allows companies of all sizes to seamlessly and affordably transform their Web content into a mobile-friendly format. “The future of the Internet is being significantly shaped by mobility,” says Daniel West, CEO. “We designed Unity Mobile to be the foundation for organizations to reach their potential in the mobile channel.” Mobile Technology Videos and PodcastsLearn about some of the unique technologies and applications developed by innovative Floridians. Telling Stories with Digital Media
Learn how i.d.e.a.s., a leading digital media company, works in the fast-paced fields of e-learning, video production, entertainment, and online media to tell compelling stories for its clients. Teaching Teachers with Digital Media Technologies
A unique program at the University of Central Florida uses computer-generated virtual students to teach classroom management skills to education majors. NBC's Mark Potter reports. (Nightly News). Mobile Entertainment Made Easy
New digital media and wireless technologies have transformed the cell phone into a portable entertainment and productivity center. Hear how Myxer leveraged this trend to become the largest and fastest-growing place for mobile content today. Hear from more information technology innovators in their own words » Mobile Technology articles from technology review
Searching for the Mobile Web: Industry leaders hope that new technologies will make mobile search more usable.Search technology has transformed the way that people use the Internet and has made piles of money for giants like Google. 
Firefox on Your Cell Phone: Can Fennec, Mozilla's new mobile browser, compete?With the iPhone, Apple showed how to surf the Web on the small screen. Now, it seems, a modern version of the browser wars of the 1990s could be shaping up, with the battleground being the mobile phone. 
Opening the Airwaves: By opening up its network, Verizon Wireless hopes to see all sorts of new devices connect.Wireless carriers are famous for controlling the devices and software that they allow on their networks. Apple's iPhone, for example, is locked for use on AT&T's network only. But one carrier is set to adopt a much more open approach to wireless access. 
Apple's iPhone: An inside look at a sensation.Apple's latest offering proves that revolutionary tech products don't have to be that revolutionary. Upon the iPhone's release, enthusiasts around the world rushed to tear it apart, eager to see something new. 
The Future of Mobile Social Networking: Whrrl combines activity recommendations with real-time location data.The software enables something Pelago's chief technology officer, Darren Erik Vengroff, calls social discovery: using the iPhone's map and self-location features, as well as information about the prior activities of the user's friends, Whrrl proposes new places to explore or activities to try. |
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 Massachusetts Institute of Technology |
