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A Good Read

The new Sony Reader is the coolest e-book device yet--for those who can stomach the price of e-content.

By Wade Roush

Wednesday, November 08, 2006

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This year Sony tested the patience of e-book fans like me by twice delaying the release of its new PRS-500 reading device, originally promised for the spring. The company finally started taking orders over the Web in September, and the gadget can now be purchased at electronics stores and select Borders bookstores. Was it worth the wait? That depends on the size of your wallet.

The Sony Reader PRS-500 holds hundreds of digital books and displays them on a unique "electronic paper" screen invented by MIT Media Lab researchers. (Credit: Sony)

The Sony Reader's main selling point is its black-and-white "electronic paper" screen, which is not, of course, made from trees. It has been advertised as a far better imitation of real ink on paper than the LCDs found in laptops, cell phones, and earlier generations of e-book reading devices. After curling up for a couple of weeks with a unit loaned to me by Sony, I'm happy to report that the device lives up to its billing. It isn't a replacement for paper--but it's enough of an improvement on older generations of e-book readers to impress this veteran student of the technology.

In fact, I'd say the Sony Reader is the first e-book device that's good enough to appeal to a large swath of readers, even given its hefty $350 price tag. The only major drawback of the system--and, in fairness, it's one that has marred almost every attempt at making electronic books into a mass-market product--is that content for the device, which must be downloaded from Sony's Connect eBooks retail site, is overpriced.

But early adopters, at least, aren't daunted by high book prices: so far, Sony hasn't been able to ship enough devices to keep up with demand. Personally, I'd been waiting for Sony to release an English-language e-book reader since 2004, when the company introduced its first e-book device, the Librié, in Japan. My interest in electronic-paper technology dated back to 1999-2001, when I served as managing editor for a technology news site called eBookNet. (The site was owned by a now-defunct startup called NuvoMedia, which manufactured the Rocket eBook, an elegant little device that captured my fancy when I first reviewed it--for Technology Review, in fact--in 1998.)

Even back then, I was already aware of an electronic-paper technology being developed by E Ink, a Cambridge, MA, startup founded in 1996 by researchers at MIT's Media Lab. The scientists' clever idea: sandwich millions of tiny, liquid-filled microcapsules between two layers of electrodes, the top one transparent. Floating inside each microcapsule are thousands of positively charged white particles and negatively charged black particles. A negative charge applied at a given electrode on the lower layer pulls the white particles to the bottom of nearby microcapsules and pushes the black particles to the top, creating a black mark at that spot (the equivalent of a pixel in an LCD screen). The technology held out the promise of both higher resolution (since the colored particles are smaller than conventional pixels) and longer battery life (since the particles stay in place, without any further expenditure of electricity, until the user calls up the next page).

Comments

  • A Good Read
    I still use one of the original Nuvomedia Rocket eBooks. They got a lot right in a first iteration of a device. A surprising number of eBook reader users still want a backlight... we love reading in the dark without disturbing anyone. So for some that is a glaring deficiency of e-ink. While I personally love the potential battery life of an e-ink device I hold out hope someone will produce a device using one of the new generation of OLEDs. So no Sony for me.
    Rate this comment: 12345

    dhartsoc
    11/08/2006
    Posts:1
  • public domain?
    I'm enamored with the idea of free public domain literature. Trollope Dickens, Austen, Twain etc. now belong to all of us and should be free. Does the Sony ebook allow one to freely and easily download from the public domain literature sites?
    Rate this comment: 12345

    conrad777
    11/08/2006
    Posts:1
    • Re: public domain?
      The short answer is yes. The main format supported by the reader is Sony's BBeB format, which isn't yet supported by a large number of eBook publishers. But Sony sells quite a few public-domain books through its online store, Connect eBooks, for a few dollars each. And Sony says you can also import PDF, TXT, RTF, and Word files - so you could easily grab a free public domain e-text from Project Gutenberg, for example.
      Rate this comment: 12345

      wroush
      11/08/2006
      Posts:6
      Avg Rating:
      2/5
  • deja vu
    I remember 25 years ago when the pc would never be on everyones' desk.  I listen to audio books on trips and love them.  Their priced at $10 to $45 for cd or tape.  I usually share them with others.  If I can do the same, this could take off.  Maybe Netflicks would partipate.
    Rate this comment: 12345

    hjstevensii
    11/08/2006
    Posts:1
    • Re: deja vu
      I started listening to audio books about 6 years ago when my commute to work increased.  Now I listen whenever I'm in the car or working out at the fitness center, not just on trips.  I average 2 to 3 books a week.  Fortunately I live near a library with an excellent collection of audio books.  They have recently added access to netlibrary.com with a collection of over 1700 titles.  My only costs are for batteries for the tape and CD players (25 cents/week, the occasional over due charge at the library and $5/yr to replace the pocket tape player (they don't last forever).  I've 'read' more books in the last 6 years than the previous 60.
      Rate this comment: 12345

      joseparc
      11/08/2006
      Posts:3
      Avg Rating:
      4/5
  • The Economics of eMusic vs eBooks
    Good review, but in my opinion Wade got the economics wrong. Apple did not change the cost of music for the consumer even one penny. 99 cents is exactly what a song on a CD costs, and millions of buyers put up with the fact that they don't have anything tangible in their hands anymore, just an album lable hardly visible on the iPod screen. However, Apple made it possible to buy only what you really want to hear, thereby reducing the money spent on music you actually didn't want to pay for, but had no choice. No more package deals!

    By comparison, Sony's prices look pretty good to me, because reading a book does become cheaper. Having just thrown a whole bunch of old paperbacks away, I believe that the tangible element is not all that important in the "read once and forget" segment, a definition covering probably 95% of the whole printed media market. I'll be happy, when I can take all the newspapers, magazines and books on my reading list on a plane without having to check the weight and how to stuff all that paper into the tiny pocket in the seat ahead of me.

    But I'll be in reader's heaven if I have to pay only for what I do read, say 99 cents per article or chapter, rather than 15 dollars for the whole magazine or book. It worked for Apple like magic, it could work for Sony just as well.

    If they play it right, Sony et al. have the chance to become the iTunes of printed media!
    Rate this comment: 12345

    MadInIsrael
    11/08/2006
    Posts:1
  • eBooks will flourish but readers may not
    It is a foregone conclusion that ebooks will go mainstream, sooner or later. But I'm not so sure about the specialized reader devices.

    The point is that most people have laptops, and they keep developing at a break-neck speed. They become lighter and more versatile (think of the switchable laptop-tablets), and their battery lives start to increase significantly (top of the line laptops/tablets can already do 10 hours straight). Best of all, this trend is not slowing down. So 5-10 years from now, we will have extremely light laptops/tablets, and battery life won't be a practical issue. Then why carry around a separate ebook reader device, when your laptop/tablet can do it all?
    Rate this comment: 12345

    gabrielg01
    11/08/2006
    Posts:400
    Avg Rating:
    3/5
  • stubborn on the cost/price
    I listen to audio, but I get stubborn paying the prices they ask. The cost to the publisher is so much less for e-books or even audio, yet they sock us with costs at or above hardcover.

    It's hard for me to pay the cost for a reader that's equivalent to a whole desktop, and then pay close to hardcover book prices for a download that costs them almost nothing.

    I want the author to get rich, but I'd rather not get ripped off at the same time. Paying full hardcover price for a classic with the author long dead is even worse.

    I'm not cheap as a rule, but I hate to pay greed.
    Rate this comment: 12345

    asdar
    11/08/2006
    Posts:69
    Avg Rating:
    4/5
  • Sony Reader
    From the article:

    "content for the device, which must be downloaded from Sony's Connect eBooks retail site . . ."

    This is incorrect as written.
    Rate this comment: 12345

    rttedrow
    11/08/2006
    Posts:43
    Avg Rating:
    4/5
    • Re: Sony Reader
      Good call. Technically, as I stated in response to another comment above, you can import and read any file that's in Word, RTF, TXT, or Sony's BBeB format. But books currently in print from  mainstream commercial publishers aren't usually available in Word, RTF, or TXT.
      Rate this comment: 12345

      wroush
      11/08/2006
      Posts:6
      Avg Rating:
      2/5
  • Books/Texts for Sony Reader
    Earlier I posted that the following piece of the Sony Reader article is not correct as written: "content for the device . . . must be downloaded from Sony's Connect eBooks retail site"

    From what I have read of the device, Sony has made it possible to load some content that is not Sony DRM-ed material.  Without all the advantages of the Sony-supplied stuff, but still.  Also, if one Googles "sony prs 500 hack" one will find an abundence of ways to make the Sony Reader more accomodating, and so more worthwhile.  Here are the first two search results from Google:

    http://www.rudis.net/2006/10/28/prs-500-reader-diy-pdf-rss-feeds

    http://www.makezine.com/blog/archive/2006/09/make_on_the_new_sony_prs500_ei.html

    Finally, one need not be a Nostradamus to see that unless book publishers become considerably more flexible than the recording industry in terms of sources and terms of sales and prices, we will soon be seeing [or at least hearing of] pirated ebooks available gratis on the internet.  No question about it.  None.
    Rate this comment: 12345

    rttedrow
    11/08/2006
    Posts:43
    Avg Rating:
    4/5
  • newsprint resolution
    You are completely confused about newsprint resolution. The resolution of newsprint is in excess of 1000 dots per inch. When you say 85-150 dpi, you are undoubtedly referring to halftones, the method of producing gray-scale and full-color images on an inherently 1-bit-per-color-per-pixel display. The halftone dots have a spatial frequency of 85-150 per inch, but the actual resolution is somewhat higher because the dots can be shaped.
    But you were specifically talking about text, so in this case the resolution of newsprint is something like an order of magnitude better than eInk.
    Rate this comment: 12345

    ms
    11/08/2006
    Posts:129
    Avg Rating:
    4/5
  • eBooks by the bundle
    The company I work for, Logos Bible Software (www.logos.com), sells several million eBooks every year...and has been doing so for years.

    We sell libraries comprised of full-text, interlinked, digital reproductions of Bibles, dictionaries, commentaries, and other theological books. Most customers buy the eBooks on DVD or CD-ROM and transfer them to the hard drive of their desktop or laptop. Books are then accessed via the Libronix Digital Library System which provides tools and reports for searching, marking up, and working with the content.

    It may be that the nature of these books makes them uniquely suited to use in a more stationary, study environment. Most are reference works, not start-to-finish reads. But it's also true that thousands of pastors, missionaries, and chaplains take their laptop and digital library everywhere they travel. The user experience is greatly enhanced by the ability to jump between books, juxtapose information from multiple books, or stop to read straight through a section or article.

    In terms of the economics, we typically sell individual eBook volumes at nearly par with discounted, print volumes. The sophisticated digital library features and tagging add a lot of value.

    But in collections or bundles, we're able to get the price down to around ten cents on the dollar and still have something left when all the royalties are paid. The top-end Logos Bible Software library contains more than 700 books and carries a list price of $1,379.95.  In print, the same 700 books would cost nearly $12,000! These collections, our bread and butter, represent quite the opposite approach as that taken by Apple and iTunes.

    Our customers also buy discounted eBooks via a prepublication subscription program (www.logos.com/prepub) but this comment is getting too long already so I won't go into details...

    I hope our experiences in this industry are helpful in thinking about some of the factors at play here. People who study the Bible tend to be "book people" so it seems likely that their preferences and buying behavior carries over to the broader population of eBook buyers.

    Daniel Foster
    Logos Bible Software
    Rate this comment: 12345

    DanielFoster
    11/08/2006
    Posts:1
  • E Book Readers
    A great place to start deploying these things is at all colleges. Students can "fill up" the gadget based upon their courses, then flush them out in between each semester. With the cost of college level books, it's cheaper to distribute them via the net electronically to offset the costs of paper printing and distribution. Besides - everytime the college changes book suppliers, the last semesters books are obsolete and can't be turned in for a used book refund. Dumping the bits is cheaper and faster than recycling the paper and printing new.
    Rate this comment: 12345

    mkogrady
    11/10/2006
    Posts:202
    Avg Rating:
    3/5
  • A guidebook author's perspective
    As the co-author of several hiking/climbing guidebooks, I have wondered how long it will be before people choose to use an e-book rather than a printed version when going on a trip described in a guidebook. There are a few things that will probably be key to this changeover:
    1) The e-book reader must not be bulkier or heavier than a typical guidebook
    2) The device must be sturdy and withstand some physical challenges. People often carry a guidebook in a backpack, and consult it outdoors, where it can be exposed to dirt, dust, etc.
    3) For some books, having a color display and higher resolution will be important (being able to read detailed maps, for example)

    There is also the issue of royalties to the author.  As very small-time operators ourselves, we earn less than $1 per sold printed copy of our guidebooks.  The bookstore earns the lion's share of the profit, but an e-book might be sold on-line directly by the publisher, eliminating the relatively "expensive" middle man (bookstore). And the publisher doesn't have printing costs, although they still have other production costs. I would think this should bring down the expected cost to the consumer to at least 60% less than the cost of a printed book.

    I do believe the e-book is the future for guidebooks as well as novels, reference books, and many other venues.  It probably won't replace the beautiful pictoral, coffee table style of book, however (at least not in the same form as a device to be used for other applications).
    Rate this comment: 12345

    wingpeople
    11/10/2006
    Posts:1

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