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New technologies and models of engagement are reinventing the customer experience. To be successful with “prosumers” – consumers who are also producers – we need to forge new levels of co-innovation with the “segment of one,” going beyond merely reacting to market behavior to predicting it.

In five years, what will fundamentally change the customer experience as we know it today?

Update: We picked the best answers from the community and added our own. Read Now

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