• « back
• 
• 
• 
• 
• 
• 
• 
• 
• 
• 
• next »

Objects of Desire

By Katherine Bourzac

1995, Amazon
"Amazon is iconic, but not necessarily good design," says Rolston. "A Jeep is iconic, but if you've ever ridden in a Jeep, it's crap. Amazon represents a basic approach to e-commerce. It's balanced cacophony: there's search, reviews, and comments swirling around these pages. With these tools, you almost serendipitously end up with a basket of things to buy. It's iconic because it nailed early on the basic approach of a vast catalogue."