Serious Games
Six titles to train employees, educate the public, or recruit new customers.
Cold Stone Creamery commissioned Persuasive Games to make Stone City, a game that teaches employees to serve correct portion sizes—an important factor in determining the profitability of the chain’s ice cream restaurants. The game simulates different customer scenarios, such as a busy shift, while workers try to serve correctly sized portions combined in accordance with the company’s recipes. Differences in viscosity between different flavors are modeled, and workers across the company can compete against each other on Cold Stone Creamery’s intranet to achieve the greatest virtual customer satisfaction with the least waste of ice cream.
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