Objects of Desire
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1977, Atari 2600
The Atari “almost predates the Mac in making computers friendly,” says Mark Rolston, vice president of creative at Frog Design. “It was sitting on the floor, being used by 10-year-old kids. It’s burned like a brand in the brains of people my age, because that was our childhood.” Rolston’s colleague Logan says, “Games were played either on big and bulky arcade machines or on a computer. The Atari did a great job of scaling. It sold at a price point average families could afford.”
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