It looks like this is the year that Internet advertising revenue finally surpasses ad revenue in print media.
In the first half of the year, U.S. Internet sites collected $17 billion in ad revenue, a 14 percent increase over the same period of 2011, according to a new report from the Interactive Advertising Bureau. In the second half of last year, websites had $16.8 billion in ad revenue. So even if growth were to slow in the second half, digital media this year could exceed the $35.8 billion that U.S. print magazines and newspapers garnered in ad revenue in 2011.
In fact, the digital marketing research firm eMarketer projects 2012 Internet ad spending in excess of $37 billion, while print advertising spending is projected to fall to $34.3 billion.
Meanwhile, television ad spending—which Nielsen reports was nearly $75 billion in 2011—continues to dwarf both.