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A quick peek: This photo was taken on Nokia’s Lumia 900 phone, which has an eight-megapixel camera.

Windows Phone comes with all the standard features you would expect of a smart phone—such as a reasonably fast browser, a maps application and e-mail client—and adds a few new ideas of its own. On the default screen, “live tiles” act as shortcuts to frequently used apps and also display information such as snippets of calendar events. An impressive “people” app is a contact book that also provides a way to browse data from Facebook, Twitter, and other social sites, and to post new updates to those services.

Throughout Windows Phone, sideways swipes are used to explore further inside an app, an approach that is easily learned. Most people I showed the phone to, or who saw and remarked on it, liked Windows Phone’s design and interface.

Some of Microsoft’s approach is not uniquely its own. The newest version of Google’s Android operating system, Ice Cream Sandwich, features widespread use of sideways swipes and a new, clean-looking font—Roboto—designed with large, high resolution displays in mind. Microsoft has come up with something even more distinctive with Windows Phone, perhaps because it didn’t need to worry about providing continuity to an existing user base. Google reports that more than 200 million Android devices have been activated.

Freedom from user expectations may be the only advantage Microsoft gets from starting so far behind Apple and Google. The most serious disadvantage is the chronic shortage of apps for Windows Phone.

To illustrate, I checked the availability on Windows Phone and Android of apps on two recent “top apps” lists issued by Apple. Of the top 10 on the “Free apps” chart on iTunes today (mostly games), five were available for Android and none for Windows Phone. Of the top 10 “most downloaded” list that Apple released on March 5, all were available on Android and seven for Windows Phone.

Nokia and Windows have between them created an impressive device that’s nice to use. But the lack of apps is a serious enough hindrance that, if asked, I’d advise anyone to wait for the app lag to reduce before buying a Lumia 900, even at the low price of $99. Writing that makes me a contributor to the vicious cycle that is Microsoft’s biggest problem and, by proxy, Nokia’s, too: Until more people own Windows Phone devices, developers will be reluctant to create apps for them. But unless more apps become available, many people won’t want a Windows Phone device.

Even though most apps still debut on iOS first, Google has shown that this cycle can be escaped. If Microsoft and Nokia can keep releasing devices like the Lumia 900, they may manage to earn the respect of both users and app developers. If that happens, the post-iPhone market for phones will be more than just a two-horse race.

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Credits: Technology Review

Tagged: Communications, Android, nokia

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