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Males spend an average of $15.60 per in-game transaction, and females spend $11.90. While the size of these transactions is considerably less than, say, the typical $50 to $60 price of a premium PC or console title, the large user base (which can be in the tens of millions for popular freemium games like FarmVille) and the possibility of repeat sales make for an attractive business model.

See the rest of our Business Impact report on The Business of Games.

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