The new IntoNow app was launched at Yahoo’s Silicon Valley headquarters alongside three other new products, and against a background of questions about the company’s ability to stay relevant as Google, Facebook, and others redefine how people use the Web. Yahoo’s CEO, Carol Bartz, was fired in September; her interim replacement, Tim Morse, was in attendance but did not take the stage.
Yahoo also launched a personalized magazine for the iPad, called Livestand, that can combine content from many different sources; an improved e-mail app for tablets; and a new weather app for Android phones.
Livestand is a competitor to the popular Flipboard iPad app, which kick-started the personalized magazine category. Yahoo’s chief product officer, Blake Irving, emphasized that Livestand provides a new platform for magazine-style ads by letting them include interactivity and video. Toyota and Disney are already signed up to buy ads in this new format, while the Livestand app already includes content from over 100 media titles.