For mobile devices, the situation is more complicated, partly because the devices can observe users’ physical location, as well the sites a user visits or apps he or she uses. David Vladeck, director of the U.S. Federal Trade Commission’s Bureau of Consumer Protection, says the Do Not Track bill is designed to cover online movements, not geolocation, which might need its own protection.
While Do Not Track protects consumers from being tracked when they move from one website to another, Vladeck said, it’s not always clear within an app when this is happening. Princeton University’s director for Information Technology Policy, Edward Felten, who is consulting with the FTC on this issue, explains that, while third-party code on a website clearly comes from a different server than the rest of the site, all the code in an app looks the same no matter where it originated.
The key goals, Felten says, are to give users a simple way to opt out of sharing data beyond the site they’re interacting with, and to follow through technically on users’ wishes. He says that doing so on mobile devices is certainly possible, but it requires additional thinking, since not all the technology can be adapted directly from what’s being done in the browser.
Some app developers may be hesitant to explain how they will use data—to leave the door open for opportunities that may arise in the future. Morgan Reed, executive director for the Association for Competitive Technology, said during the hearing that app makers struggle to provide privacy policies that “work for today but also for tomorrow.” He also pointed out that Google, Apple, and Facebook can change their policies at any time, which could, in turn, affect app makers.
Whatever regulators decide, there is significant momentum toward giving users more information and control over what third-party apps can do. For example, a company called Whisper Systems is providing a modified version of Google’s Android that allows users to see and control where their personal information is going. This week, Twitter announced that its permissions screen for apps will be more detailed. Other companies may follow that lead.
Hear more from Google at EmTech Digital.