Select your localized edition:

Close ×

More Ways to Connect

Discover one of our 28 local entrepreneurial communities »

Be the first to know as we launch in new countries and markets around the globe.

Interested in bringing MIT Technology Review to your local market?

MIT Technology ReviewMIT Technology Review - logo

 

Unsupported browser: Your browser does not meet modern web standards. See how it scores »

Sales of 3-D TVs could increase fivefold this year, as more televisions come with the technology built in, and the range of available content steadily increases.

A report published this week by market research company In-Stat suggests that sales of 3-D TVs could increase by 500 percent in 2011. Last year, only 1 or 2 percent of the 210 million TVs sold worldwide were 3-D-capable.

“It’s not consumers demanding it,” says Michelle Abraham, author of the In-Stat report. “It’s manufacturers making it a [standard] feature of their larger screen sets.”

Paul Gagnon, director of North American TV research at DisplaySearch (a research company owned by the same parent company as In-Stat), says many consumers remain confused about 3-D TV technology. On Monday at the Society for Information Display’s Business Conference in Los Angeles, Gagnon said manufacturers also detracted from 3-D TV by introducing several other television technologies last year.

“In 2010, 3-D TV had to share the stage with LED backlights as well as with Internet-connected TVs,” said Gagnon. “You can’t focus on all messages all the time and expect consumers to understand them.”

To remain profitable, manufacturers are focused on adding premium features. Until about 2007, a major new technology was introduced about every two years. Now, says Gagnon, the cycle is as short as six months. “Especially in the U.S., we see shorter and shorter development cycles,” he said.

According to a survey conducted recently by Sony Entertainment, only 54 percent of people know that 3-D TVs can also show regular 2-D content. Most consumers also say that these sets are still too expensive (averaging around $1,600 compared to about $500 for a 2-D TV, although the price has come down significantly in the past year).

7 comments. Share your thoughts »

Tagged: Computing, electronics, 3-D, consumer electronics, movies, 3-D TV, entertainment

Reprints and Permissions | Send feedback to the editor

From the Archives

Close

Introducing MIT Technology Review Insider.

Already a Magazine subscriber?

You're automatically an Insider. It's easy to activate or upgrade your account.

Activate Your Account

Become an Insider

It's the new way to subscribe. Get even more of the tech news, research, and discoveries you crave.

Sign Up

Learn More

Find out why MIT Technology Review Insider is for you and explore your options.

Show Me