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Social Networking and Mapping Lead the Pack of Mobile Apps


Chart 4: A survey of Americans over 13 shows that the fastest-growing category of mobile apps is social networking, which includes utilities such as Facebook and Twitter. Weather, mapping, and search apps are also used by more than 10 million people in the United States.

Source: ComScore MobiLens


Free versus Paid Apps, by App Store


Chart 5: Apple’s App Store and the Windows Marketplace narrowly lead BlackBerry and Nokia in distributing apps that must be purchased. The majority of apps distributed through the Google Android Market are free.

Note: Figures are U.S.-only, except for global figures for BlackBerry. Numbers may not add up to 100% because some people use both free and paid apps.

Source: Distimo / eMarketer


Privacy Tradeoffs: Mobile Internet Users Who Would Be Willing to Automatically Share Their Location Data in Return for Benefits

Chart 6: Despite concerns about privacy, a significant percentage of consumers are willing to share their whereabouts with businesses, so long as they get benefits in return. Top benefits cited are coupons, free apps, faster payment capabilities, and directions to sellers of desired goods.

Source: Mobile Marketing Association / eMarketer

Graphics by Mark McKie

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