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Content delivery network Cotendo, which helps its customers distribute content quickly, is also integrating mod_pagespeed into its offerings. Misha Kuperman, vice president of operations, says that optimizing code on the fly, as the new software does, improves on the optimizations his company already does. Though people can install the software themselves, Kuperman says, having it as part of a content delivery network makes it easier to use for companies that don’t control their own servers, or that have Web resources scattered across the globe.

Google’s efforts to speed up the Web reach across many of its products. For example, it designed the Chrome Web browser to be faster than other browsers, and the company is giving very-high-speed broadband connections to a select number of towns in the United States. Earlier this year, Google announced that it would consider the speed of all websites when it ranks pages in search results, which could have a significant effect on how many visitors a company’s site gets.

Speeding up the Web has a clear financial payoff for Google. “If websites are faster, Google makes more money,” says Ed Robinson, CEO of Aptimize, a startup that also provides software that automatically optimizes Web pages, much as Google’s new offering does. Robinson explains that the faster a website is, the more pages users will view, and the more ads Google can serve—on its search pages or through its ad networks. Because the company’s reach is so wide, even small improvements can add up to massive revenue gains for the Web giant. He adds, “Making the Web faster is the logical next step for moving the Web forward.”

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Credit: Technology Review

Tagged: Computing, Web, Google, Internet, Web, Web browsing, web software, network speeds

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