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Discounts Drive Brand Fandom on Facebook

(What is the primary reason you “like” a brand page?)



I Want a Coupon: In a survey of Facebook users 18 and over, discounts and coupons are the top primary reason that consumer “like” or become fans of brands on the social network. The promise of community participation ranks low.

Data: Chadwick Martin & Bailey & iModerate Research Technologies/eMarketer. Note: numbers add up to more than 100% due to rounding

Globally, Online Will Be a Bigger Piece of the Total Media Pie



Conquering the World: While online advertising accounted for about 12 percent of total worldwide media spending last year, that share is projected to grow to more than 17 percent by 2014.

Data: eMarketer.

Note: Online ads include display, search, rich media, video, classifieds, sponsorships, lead generation, and e-mail. Does not include mobile ads. Total media includes print, radio, television, yellow pages, direct mail, and outdoor.

Even as Growth Surges Everywhere, Asia Will Outpace the World



Look to the East: Even as online advertising in North America and Western Europe experiences strong growth between now and 2014, other areas of the world are projected to grow even faster, with Asia projected to grow the most.

Data: eMarketer

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