Digital marketing and advertising are experiencing explosive growth, both in the U.S. and globally. In this presentation of nine infographics, you can see what types of digital media are fighting for money and attention. But in keeping with our Business Impact theme of “technologies of persuasion,” we also zoom in on the psychology that drives consumers. After all, marketing and advertising dollars are well spent only when they prompt consumers to click or purchase–or at least trigger positive brand attributes such as trust.
Charts by Mark McKie
Spending Is Surging for Online Advertising in the U.S.
Spending by Ad Format 2005-2014: Search advertising, such as Google’s AdWords, should continue to win a major share of spending, but video ads are also showing strong growth, and rich media technologies are giving new life to banner ads.
Data: Internet Advertising Bureau
Globally, Growth in Online Advertising Is Also Strong
The Web Worldwide: The Internet Advertising Bureau projects double-digit growth in spending through 2014, when global revenue should approach $100 billion.
Impressions on Social Networks Lead the Top 10 Types of Display Ads
Millions of Eyeballs: Display advertising is often measured in terms of total “impressions” delivered to viewers. ComScore data shows social sites such as Facebook dominating the top ten online display categories, followed by portals such as Yahoo, then ads on entertainment sites.