Select your localized edition:

Close ×

More Ways to Connect

Discover one of our 28 local entrepreneurial communities »

Be the first to know as we launch in new countries and markets around the globe.

Interested in bringing MIT Technology Review to your local market?

MIT Technology ReviewMIT Technology Review - logo


Unsupported browser: Your browser does not meet modern web standards. See how it scores »

{ action.text }

And finally, when a user searches for certain broad and popular subjects (the band U2 or a health condition like diabetes, for example), Bing will show, in addition to the usual blue links, a navigation bar on the left-hand side that breaks down the results by category. Bing decides on these subsections based on previous combinations of queries; each one links to a secondary search.

In the case of U2, these categories include “images,” “songs,” “tickets,” “merchandise,” “downloads,” “interviews,” and “video.” In the case of diabetes, Bing shows results in the following categories: “articles,” “symptoms,” “diet,” “complications,” “prevention,” and “test.”

“We are going to compete hard on the core results, but where we are going to differentiate is in organizing results more effectively and providing tools to help searchers make decisions,” says Weitz.

Google is still the 800-pound gorilla, with 64 percent of the U.S. search market, compared with Microsoft’s 8 percent, according to ComScore. Yahoo, the second-largest search engine, has 21 percent. Google also claims to have the largest Web index of all, and that in just the past year, it has increased its collection of indexed documents by “billions.”

Google wouldn’t comment yesterday, only saying, in a statement, “We welcome competition that helps deliver useful information to users and expands user choice. Having great competitors is a huge benefit to us and everyone in the search space–it makes us all work harder, and at the end of the day our users benefit from that.”

According to Weld, there’s still plenty of room for both Google and Bing to improve. “Search can and will get much, much better,” he says.

0 comments about this story. Start the discussion »

Credit: Microsoft

Tagged: Computing, Web, Google, Microsoft, search, search engine, Bing

Reprints and Permissions | Send feedback to the editor

From the Archives


Introducing MIT Technology Review Insider.

Already a Magazine subscriber?

You're automatically an Insider. It's easy to activate or upgrade your account.

Activate Your Account

Become an Insider

It's the new way to subscribe. Get even more of the tech news, research, and discoveries you crave.

Sign Up

Learn More

Find out why MIT Technology Review Insider is for you and explore your options.

Show Me