Last week, Google released Lively, its own system for building virtual online environments. Unlike recent forays into virtual worlds by IBM and Sun, which concentrated on the technology’s business potential, Lively seems to be aimed at the consumer market. It also has a number of features that may make it more attractive to first-time users than popular virtual worlds like Second Life. Nonetheless, some industry insiders question whether Google approached Lively as a business initiative or just one interesting project among many.
Sibley Verbeck, CEO of the Electric Sheep Company, a virtual-world service and software provider, welcomes the credibility that the Google brand brings to the industry: “There is no question [that Lively] is a very positive thing. Whenever a major, innovative company makes some kind of bet, it gives validity to the industry.” But, he adds, “from my perspective with experience inside the industry, I do not see any evidence that it was built based on use cases. When I look at the feature set for what is needed by any virtual world, it is missing features.”
That type of response may not be surprising considering Lively’s origins. It was originally one of Google’s “20 percent” projects: the company’s engineers spend one day a week on projects that interest them, unrelated to their day jobs. But in an e-mail, Niniane Wang, an engineering manager at Google who chartered and led Lively’s development, says, “I would like to set the record straight that this started out as a 20 percent project but turned into a full-time project, with a dedicated team that put in a lot of hard work.”
Unlike Second Life, Lively is not a continuous virtual environment in which users can acquire land and property. Rather, it’s a system for building customized virtual rooms that other users’ avatars can visit. But again unlike Second Life, it doesn’t require the user to launch a separate application in order to enter a virtual space. Links to rooms can be embedded in ordinary Web pages; clicking the link will launch the Lively plug-in inside a browser window (or prompt the user to install it, if he or she hasn’t already done so). Within a Lively room, you can add picture frames that display images from the Web, and Google provides tools for integrating content from other sites that it owns, such as the Picasa photo-sharing site and YouTube.
Another feature that seems aimed at users unfamiliar with virtual worlds is Lively’s navigation system: you just drag your avatar around with your mouse. But while the system may be easier to learn to use, it’s less versatile than the keyboard shortcuts common to video games and most other virtual worlds.
Hear more from Google at EmTech Digital.