Select your localized edition:

Close ×

More Ways to Connect

Discover one of our 28 local entrepreneurial communities »

Be the first to know as we launch in new countries and markets around the globe.

Interested in bringing MIT Technology Review to your local market?

MIT Technology ReviewMIT Technology Review - logo

 

Unsupported browser: Your browser does not meet modern web standards. See how it scores »

Javnozon says that by making it easier for developers to add Internet access to their GPS devices, NavReady will enable two-way communication and ensure that the very latest information is retrieved. “It allows you to search for points of interest directly on the Internet within a Windows Live database,” he says.

“In Europe, about 20 percent of drivers already have some form of navigational device, while in the U.S., it’s more like 10 percent,” says Chris Jones, a principal analyst with Canalys, in Reading, England. The market for automotive GPS devices is expanding rapidly, Jones says, but NavReady will likely spur innovation and competition. For example, although some high-end products on the market already have Internet and Bluetooth functions, he says, NavReady should make these features fast become the norm.

Similarly, other applications are likely to emerge from the increased connectivity of GPS devices, such as location-based social networking, says Wheelock.

Although launched this week, NavReady is currently available only to device makers. So we shouldn’t expect devices that use it to hit the market until 2009. And when they do, don’t expect any kind of familiar Windows interface, says Javnozon. Manufacturers have often spent a lot of time and money developing their own signature user interfaces. NavReady has been designed to work in the background with these interfaces, he says.


0 comments about this story. Start the discussion »

Credit: Technology Review

Tagged: Computing, Microsoft, GPS, operating system, devices, location services

Reprints and Permissions | Send feedback to the editor

From the Archives

Close

Introducing MIT Technology Review Insider.

Already a Magazine subscriber?

You're automatically an Insider. It's easy to activate or upgrade your account.

Activate Your Account

Become an Insider

It's the new way to subscribe. Get even more of the tech news, research, and discoveries you crave.

Sign Up

Learn More

Find out why MIT Technology Review Insider is for you and explore your options.

Show Me
×

A Place of Inspiration

Understand the technologies that are changing business and driving the new global economy.

September 23-25, 2014
Register »