Select your localized edition:

Close ×

More Ways to Connect

Discover one of our 28 local entrepreneurial communities »

Be the first to know as we launch in new countries and markets around the globe.

Interested in bringing MIT Technology Review to your local market?

MIT Technology ReviewMIT Technology Review - logo

 

Unsupported browser: Your browser does not meet modern web standards. See how it scores »

{ action.text }

As SplashCast shows go, however, my slide show is definitely on the dull side. Highlights from SplashCast’s first week in service, collected in a blog entry by SplashCast community director Marshall Kirkpatrick, include an audio tour of Italian-opera history, a Celtic folk-music podcast, a graffiti-art slide show, a video podcast from the creators of the technology blog Technically Speaking, and a collection of 30 Superbowl commercials.

Berkley and his employees haven’t had time to create some obvious–and needed–features. One is a central SplashCast catalog, so that people can browse through the fast-growing corpus of shows and channels without having to stumble across them on the open Web. Another is a desktop SplashCast widget that would allow Windows or Mac users to watch their favorite broadcasters’ channels without having to open a Web browser.

For the moment, SplashCast’s service is completely free, and there is nary an advertisement to clutter up users’ channels. But Berkley says several revenue-generating strategies are in the works, including a subscription-based “pro” version of the service and a system for adding advertisements to channels. (The company plans to share ad revenues with channel owners.) “We’re also looking at ‘white-labeling’ our technology to the social-networking platforms,” says Berkley, meaning that companies like MySpace might offer SplashCast’s broadcasting services to members under their own brand names.

“We offer a universal media platform to take care of audio, video, pictures, and everything in one location, and that’s very appealing to the social-networking companies,” Berkley says.

0 comments about this story. Start the discussion »

Credit: Courtesy of SplashCastMedia.com

Tagged: Communications, Internet, music, television, video cameras

Reprints and Permissions | Send feedback to the editor

From the Archives

Close

Introducing MIT Technology Review Insider.

Already a Magazine subscriber?

You're automatically an Insider. It's easy to activate or upgrade your account.

Activate Your Account

Become an Insider

It's the new way to subscribe. Get even more of the tech news, research, and discoveries you crave.

Sign Up

Learn More

Find out why MIT Technology Review Insider is for you and explore your options.

Show Me