TR: How does imeem work?
DC: Imagine you’re chatting with someone you know, and there’s a button that says “View Profile” on it, and when you click that, instead of just seeing some tiny little profile like you would in AIM [AOL Instant Messenger], you actually see a full social-networking profile, with unlimited photo sharing, tagging, and so forth, right in the context of chatting with that person. To me, it seems like such a natural and fluid way of doing things.
Then we have the “What’s New” mode. Whenever somebody in you network shares photos or makes a comment, you receive a notification. It’s sort of like tracking people on your traditional buddy list – you can guess where they are by seeing their “away” message. We translate that into a person’s whole digital life.
TR: But another component of Web 2.0 is the idea of building large sites around user-generated content – whether it’s profiles or blogs or photos or real-estate listings.
DC: We’re obviously right in the middle of that one. And if you dig down deep to look at what’s actually shipping today, I think we’re doing a much better job than most of the stuff I read about, in the sense of taking user-generated content and making it easy to share it, tag it, and rate it.