Select your localized edition:

Close ×

More Ways to Connect

Discover one of our 28 local entrepreneurial communities »

Be the first to know as we launch in new countries and markets around the globe.

Interested in bringing MIT Technology Review to your local market?

MIT Technology ReviewMIT Technology Review - logo

 

Unsupported browser: Your browser does not meet modern web standards. See how it scores »

Intel has been paying for anthropological research for seven years, and Gelsinger admits that when he became CTO in 2001, he wasn’t entirely sure why. “You have these ‘softer’ scientists sitting next to hard scientists designing chips and things very familiar to Intel, and it’s much harder to justify and measure the qualitative research,” he says. But it eventually became clear to him that the anthropologists had useful insights into a variety of emerging markets, from China and India to health care.

The rise of the anthropologists may come just in time for Intel. Its traditional Western markets are largely saturated, while many parts of the developing world use cell phones for e-mail and other forms of communication. And Intel’s efforts to gain share in the cell-phone market have not been strong. Thus, developing new approaches to potentially huge markets like India and China may help Intel grow faster in the future.

Another new effort by Intel, its nascent Digital Health initiative, could be even more important, since health care represents nearly 15 percent of the U.S. economy, its largest single component. It is the kind of market that could jumpstart growth even for a giant like Intel, which has very little presence in the health-care market. And figuring out how to tap into that market is where social scientists come in.

2 comments. Share your thoughts »

Tagged: Business

Reprints and Permissions | Send feedback to the editor

From the Archives

Close

Introducing MIT Technology Review Insider.

Already a Magazine subscriber?

You're automatically an Insider. It's easy to activate or upgrade your account.

Activate Your Account

Become an Insider

It's the new way to subscribe. Get even more of the tech news, research, and discoveries you crave.

Sign Up

Learn More

Find out why MIT Technology Review Insider is for you and explore your options.

Show Me
×

A Place of Inspiration

Understand the technologies that are changing business and driving the new global economy.

September 23-25, 2014
Register »