Technology Review: May/June 1998
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Companies That Listen to Their Inner Voices
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MIT´s guru of productivity calls for a new "New Economic Citizenship," a concept based partly on how America´s most successful corporations navigate turbulent economic conditions.
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Features
- Winning Combinations
- Combinatorial chemestry has revolutionized drug developmnet. A handful of startup companies are betting it can do the same in the search for new materials
- Field Work in the Tribal Office
- At Xerox´s famed Palo Alto Research Center their´s a new factor in innovation: teams of anthropologists who study how people interact with machines (and each other) in the workplace.
- The Next Genome Project
- The first one has turned up masses of genetic information. But its real payoff will come from mapping interactions among the cell´s workhorses: the proteins.
- The Big Dig
- To bury Boston´s busiest highway underground, engineers are simulating traffic flows on their computers (to give the highway a brain) and starting huge fires in West Virginia (to give it a fire control system).
- Net Cerfing
- He invented a key piece of what has become the Internet. The MCI vice president shares his strong ideas on where the Net should be going—and wars of the dangers of government interference.
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Columns
- Let My Computer Serve Me!
- Forget the multimedia distractions. Computer developers should strive for simplicity, eas of use, and machines that are "people-aware."
- Low Road to Market
- Highly touted "gene chips" are entering clinical use but not as biological crystal balls. Their more mundane role: assessing the stage of a tumor.
- Moonlight over Academe
- Slicing billions of dollars from corporate laboratories hasn´t hurt U.S. competitiveness. One reason: companies hire professors to do R&D moonlighting.
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Massachusetts Institute of Technology