Select your localized edition:

Close ×

More Ways to Connect

Discover one of our 28 local entrepreneurial communities »

Be the first to know as we launch in new countries and markets around the globe.

Interested in bringing MIT Technology Review to your local market?

MIT Technology ReviewMIT Technology Review - logo

 

Unsupported browser: Your browser does not meet modern web standards. See how it scores »

The thicker a line, the more retweets that connection generated. The larger the node, the more retweets that user’s participation generated.

 

Lotan made the graph on this page using the same methodology. It shows responses to a tweet, posted by engineering professor Deb Chachra (@debcha), that resonated especially widely during last summer’s riots in Britain. This message spread much more slowly than the bin Laden news, and it spread without the involvement of a widely followed journalist. These differences are reflected in the diffuse shape and smaller clusters of the graph.

Being heard isn’t always easy in an age when anyone can become a broadcaster. But analyzing and visualizing such data helps SocialFlow guide customers about how, when, and what they should tweet to have the best chance of disseminating their messages widely.

Note: The orientation of the nodes was determined by a force-directed algorithm, a tool for organizing network graphs to aid visual understanding.

1 comment. Share your thoughts »

Tagged: Computing

Reprints and Permissions | Send feedback to the editor

From the Archives

Close

Introducing MIT Technology Review Insider.

Already a Magazine subscriber?

You're automatically an Insider. It's easy to activate or upgrade your account.

Activate Your Account

Become an Insider

It's the new way to subscribe. Get even more of the tech news, research, and discoveries you crave.

Sign Up

Learn More

Find out why MIT Technology Review Insider is for you and explore your options.

Show Me
×

A Place of Inspiration

Understand the technologies that are changing business and driving the new global economy.

September 23-25, 2014
Register »