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Traffic Master
A dashboard gadget brings the Internet to highways, for traffic and local search.
By David Talbot

Company: Dash Navigation

Founding date: 2003

Funding amount: $71 million

This spring, after years of development, Dash Navigation finally released Dash Express, a two-way Internet-­connected dashboard traffic gadget that brings a kind of social network to the highways. At its heart, the device is a traffic reporter; the company draws on existing traffic data and turns users’ cars into networked sensors that broadcast their speed and location (based on GPS data) to other Dash-equipped cars, warning of tie-ups and suggesting routes. Because Dash cars provide data from all roads, not just highways that may already have sensors, they fill in blank spots. In addition, the gadget is a search tool that taps the Web for any number of purposes, including location-based search for, say, Thai food, cheap gas, movies, or apartment rentals. Because it has an open programming interface, new search applications will keep popping up, says Robert ­Currie, Dash’s president. Dash makes money on sales and subscriptions.

3 comments. Share your thoughts »

Credits: Howard Cao, Jordan Hollender

Tagged: Business, Internet, Twitter, startups, social media, cellphone, semantic, Pownce

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