A GLOOMY FORECAST
Can social-networking sites continue to make significant inroads into the U.S. online advertising market? The outlook is uncertain. A shaky economy and setbacks in targeted-advertising initiatives have caused leading online marketing research firm eMarketer to project more modest revenue growth for social-networking sites over the next four years than it had previously predicted.
THE GLOBAL VIEW
Social networking is a global phenomenon, and reaching users outside the United States will become increasingly important as advertising dollars flow to Western Europe, Asia, and beyond.
- Timeline of key events in the rise of social-networking sites.
- See a comparison of Myspace and Facebook’s traffic and advertising growth.
- View a graph on U.S. ad spending on social networking sites relative to U.S. online ad spending.
- View a graph on worldwide online social-networking advertising spending.