April 2004
Hybrids' Rising Sun
Gas-electric cars are transforming the auto industry. Toyota's head start has Detroit scrambling to catch up.
By Peter Fairley
Banners two meters tall outside Toyota Motor's sprawling factory in Tsutsumi, Japan, scream "Hybrid," the word emblazoned over an image of the earth. Inside, beneath signs reading "Yoi shina, yoi kangae" ("Good thinking, good products"), assemblers in blue jackets and white gloves turn out about 400 of Toyota's newly designed Prius hybrid sedans every day.
![]() | Select from the choices above to read the entire article. |
Customer Service
|
Magazine Services
|
Subscribe
|
Other
|
Advertise
|


