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Online interactions can tell companies which customers want innovations.
What’s better for innovators: smart customers or ignorant ones?
The telecom industry doesn’t need more bandwidth. It needs ways to get people to use the bandwidth they have.
From coal mining to computer networks, sometimes the bathwater is worth more than the baby.
Innovators sell customers on keeping up with the Joneses–or the Gateses.
Most companies have no clue how people use their products. A little covert observation could help.
The cost of new technology is measured in time and frustration, not just dollars.
Information technology matters–when it delivers “everyday low prices.”
If you use new technology while it’s still buggy, you’re an innovator too.
Digital technologies have created the “open-source” university.