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Michael Schrage Guest Contributor

  • Scratching a Niche

    Online interactions can tell companies which customers want innovations.

  • Push-Button Innovation

    The telecom industry doesn’t need more bandwidth. It needs ways to get people to use the bandwidth they have.

  • Garbage In, Innovation Out

    From coal mining to computer networks, sometimes the bathwater is worth more than the baby.

  • Mimetic Management

    Innovators sell customers on keeping up with the Joneses–or the Gateses.

  • Spy, Then Innovate

    Most companies have no clue how people use their products. A little covert observation could help.

  • The Price is Right

    The cost of new technology is measured in time and frustration, not just dollars.

  • Why Weeds?

    If you use new technology while it’s still buggy, you’re an innovator too.


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