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The lesson from foot fungus: sometimes your target market isn’t really your target market.
Successful innovators don’t believe hypebut they don’t ignore it, either.
Concern for loved ones can be a powerful innovation tool.
As data gets cheaper to collect, smart innovators will manufacture their own serendipity.
We can lament the mischief of hackers, thieves, and tricksters-or we can learn lessons in innovation from them.
We have no shortage of good inventions. What we need are better ways to bring them to customers.
Chinese manufacturers aren’t just copying products conceived in the West: they’re improving them.
Sometimes a cosmetic change can be the innovation that makes a product catch fire.
Pampered pets provide loopholes for biomedical entrepreneurs.
Millions of Japanese schoolgirls can’t be wrong: there’s always a market for instant gratification.