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Michael Schrage Guest Contributor

  • Innovation Diffusion

    Last word: for better and for worse, today’s technological innovations spread faster than ever.

  • A Foot in the Doctor's Door

    The lesson from foot fungus: sometimes your target market isn’t really your target market.

  • Great Expectations

    Successful innovators don’t believe hypebut they don’t ignore it, either.

  • Prepared Minds Favor Chance

    As data gets cheaper to collect, smart innovators will manufacture their own serendipity.

  • Wicked Innovation

    We can lament the mischief of hackers, thieves, and tricksters-or we can learn lessons in innovation from them.

  • Much Ado about Invention

    We have no shortage of good inventions. What we need are better ways to bring them to customers.

  • Disruptive Incrementalism

    Sometimes a cosmetic change can be the innovation that makes a product catch fire.

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