In the near future, all citizens will wear a centrally-controlled, super iPhone that tracks your movements and can scan everyone around you to divulge their net worth, their shopping history and their dating potential. The so-called äppärät is an invention of Gary Shteyngart, author of the satiric novel “Super Sad True Love Story.” Is there an äppärät in your future? To find out more we caught up with Shteyngart at Newtonville Books, near Boston.
Each month, Business Impact will roll out a special report on an urgent topic, and each business day we’ll bring you a piece of the big picture. October’s topic is digital marketing, and we are focusing our coverage on a theme: “technologies of persuasion.” We’ll explore how companies are fusing technology with psychology to influence brand choice, to alter behavior, and to change attitudes.