Magazine: Photo Essay

By Brian Bergstein
March/April 2012

The Other Side of CES

Every January, up to 150,000 people swarm the ­Consumer Electronics Show in Las Vegas, where they mainly see salesmen and models touting slick gadgets under bright lights. Most visitors miss the ­surprises that can be found in a plain corner called the “International Gateway,” where manufacturers from Asia display unglamorous components and offbeat items.

Photographs by Gregg Segal

Huang Rong of China’s Edtak ­Electronic sat ­quietly in his stall in one of the hotel ballrooms that held the ­International Gateway. He and a colleague hoped to find a U.S. distributor for two ­products in particular: ­colorful keyboards for children and $4 computer mouses that look like toy cars.

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