32 Years Ago in TR

The Evolution of Innovation

  • March/April 2010
  • By Matt Mahoney

How companies develop new products and how the companies themselves develop in the process.

   

Iconic design: Douglas Aircraft’s DC-3, introduced in 1936, was a breakthrough.
Credit: NASA-LARC

The companies that the editors of Technology Review selected for the TR50 all have strong records of innovation. But how does the innovation process at a startup like Twitter compare with that at IBM? In a series of articles in the 1970s, including a 1978 contribution to TR, Harvard business professor William J. Abernathy and MIT professor of management and engineering James M. Utterback posed this basic question:

How does a company's innovation--and its response to innovative ideas--change as the company grows and matures?

 

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