Technology Review

Computing

The Semantic Web Goes Mainstream

Radar Networks' free tool provides a smarter way to find information and increase productivity.

  • Monday, October 29, 2007
  • By Kate Greene

During the course of a day, the average person who works at a desk deals with torrents of information coming from many sources: e-mails, Web searches, calendars, notes, spreadsheets, documents, and presentations. Sorting through the information is tough, and for the most part, it's done in an ad hoc manner. But in the next couple of months, there may be a better way. Radar Networks, based in San Francisco, is releasing a free Web-based tool, called Twine, that it hopes will change the way people organize their information.

Twine is a website where people can dump information that's important to them, from strings of e-mails to YouTube videos. Or, if a user prefers, Twine can automatically collect all the Web pages she visited, e-mails she sent and received, and so on. Once Twine has some information, it starts to analyze it and automatically sort it into categories that include the people involved, concepts discussed, and places, organizations, and companies. This way, when a user is searching for something, she can have quick access to related information about it. Twine also uses elements of social networking so that a user has access to information collected by others in her network. All this creates a sort of "collective intelligence," says Nova Spivack, CEO and founder of Radar Networks.

Spivack says that Twine leverages decades' worth of work done in esoteric research fields such as machine learning and natural-language processing. "Twine helps you become smarter, more productive, and collaborate, share, and organize in a smarter way," he says.

The idea underlying Twine's function and technologies is known as the Semantic Web, a concept, long discussed in research circles, that can be described as a sort of smart network of information in which data is tagged, sorted, and searchable. Spivack says that his company's tool is "one of the first mainstream applications of the Semantic Web."

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To be sure, Twine is not the first Semantic Web product or tool. For years, companies have used database software that automatically puts information in certain categories and searches for it accordingly, with varying degrees of accuracy. Even today's simple blogging tools have elements of the Semantic Web: people add tags to their posts, thereby creating useful metadata that can be searched. In addition, del.icio.us, the online bookmarking site where people add tags to links of saved Web pages, is an example of giving structure to previously unstructured data.

Thus, a hard-and-fast definition of the Semantic Web can be elusive, says Clay Shirky, professor in the Interactive Telecommunications Program at New York University. "There's a range you're playing in," he says. At its most basic, says Shirky, the Semantic Web is a campaign to tag information with extra metadata that makes it easier to search. At the upper limit, he says, it is about "waiting for machines to become devastatingly intelligent."

According to Spivack, Twine can be called a Semantic Web application because the software was written with Semantic Web standards, established by the World Wide Web Consortium (W3C), in mind. This means that its design follows certain conventions, and because of this, Twine is compatible with other Semantic Web applications, and its information can be shared across applications.

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ddruck

2 Comments

  • 1569 Days Ago
  • 10/30/2007

Useability

These tools and technologies are fundamentally intriguing however, I suspect their ultimate utility will be throttled by privacy concerns. What's needed to compliment these efforts is a broad new paradigm that provides a construct for information and it's traffic; modulation by inanimate methods and finally, has a place within this construct for people (and their interests)- as individuals and in aggregates.
These are my initial thoughts as a new reader and participant in this venue.

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clarkand

2 Comments

  • 1569 Days Ago
  • 10/30/2007

Re: Useability

I agree boundaries and limit setting will be key.

Reply

ddruck

2 Comments

  • 1567 Days Ago
  • 11/01/2007

Re: Boundaries and Limit Setting

I agree, but consider as key as these are, once there are technologies that create value (or realize the value intrinsic within the metadata created) boundaries and limits are transgressed.  Difficulties with spam grossly illustrates what happens when technologies create value. 

Here, value is created from pursuits that are intimately personal.  At first this value is provided for the source(s) of the meta data, and who else?  Maintaining traditional notions of privacy becomes increasingly difficult and needs more thought as these tools will likely illustrate.

Reply

clarkand

2 Comments

  • 1565 Days Ago
  • 11/03/2007

Re: Boundaries and Limit Setting

So I am a psychiatrist looking to enter this field and provide consultative support to enhance social networking responsibility and address these concerns in development teams. Any advice on how to proceed? Guess I get my ideas clearly articulated and then get the resume going? This discussion is helpful.

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DavidScottLewis

3 Comments

  • 1568 Days Ago
  • 10/31/2007

Twine: Better than Facebook or LinkedIn?

I covered this in a network blogger post over at the AlwaysOn Network. See http://alwayson.goingon.com/permalink/post/20803 .

A key challenge facing Twine is managing expectations. Will it be as good as Amazon's recommendation engine or Supply Chain Daily? How adaptive is it, really? And how finely tuned can it be made? Also, as with a trust issue, how are people rated? Can it be set with a minimum threshold? And how can someone's qualifications add to their "rating" (so to speak), even if they haven't uploaded, stored or linked to very much?

Tough challenges for Twine, but I'm looking forward to using it. What I do not want, however, are people who are really no match for me. For example, I'll soon be entering my fifth year living in China. I'm affiliated with Tsinghua (China's MIT), have a pretty good Rolodex within the Ministry of Science and Technology (MOST), and the IT outsourcing and green tech sectors in China. Problem: I get a lot of people contacting me due to my writings for the AlwaysOn Network and Sand Hill Group; I write their "Letter from China" column. So I tend to get a lot of "Wow, China! How can I make millions there?" kind of messages. Twine might incorrectly link me with these people since we might be reading some of the same things. Alas, I'm looking for peers, not to provide free tutorials on how to do business in China. So this will one of Twine's major challenges, i.e., to provide highly relevant matches.

Anyway, the AO link says a lot more about this, noting the positioning of Facebook, Furl, Foxmarks, LinkedIn, several others.

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weee

35 Comments

  • 1568 Days Ago
  • 10/31/2007

I see it as a partner

to collaboration web based applications such as Basecamp rather than a LinkedIn alternative.
The concept that people can add content to a shared area in a less structured way may be helpful, especially on the creative side.
The idea of adding to a resource without necessarily explaining why you've added it - which separates it from email - might become very popular.

Reply

DavidScottLewis

3 Comments

  • 1568 Days Ago
  • 10/31/2007

Re: I see it as a partner

@weee, I would agree that Twine isn't necessarily a replacement for LinkedIn or Facebook. They serve different purposes. One allows automatic discovery using semantic processing (Twine), whereas the others require proactive discovery. Different functionalities. Matter of fact, I wouldn't be surprised to see Twine-originated relationships eventually "elevated" to LinkedIn relationships. (Note: I'm a relatively early LinkedIn user, although I'm refusing to use Facebook. Living in China, I get way too many junk contacts -- the equivalent of human spam -- as it is. A lot of "China 101" or "How to Do Business in China 101" questions.)

Regarding Basecamp, I see Twine having no more relationship to Basecamp than e-mail does to a word processing package. They're both useful, provide very, very different uses. In a very large corporation, I could see where Twine might be useful in connecting people within the company. But I had the business development team use Twine at a 2,000 person company and we wouldn't have auto-discovered anyone else in the company that we should have known about. Also, and let's be honest, Basecamp still needs a lot of work. The UX (user experience) is adequate, not great. At the 2,000 person company, we had Basecamp as an active tab at any given moment, but as soon as I left, they dumped Basecamp. We also tried it at Startech Global and eventually dumped it. So I have mixed feelings about Basecamp's utility. A great idea, but still NTY -- Not There Yet.

Because of the core tech underlying Twine, Twine has a lot more potential for those of us who are information junkies. For others, perhaps less so. Time will tell. That's why I emphasized in my AlwaysOn post the need for a lot of UX testing. Regarding how good the core tech, if the UX sucks, Twine will die. If the UX is great, but the core tech sucks, it will be a novelty. However, they might get lucky like StumbleUpon (IMHO, StumbleUpon was lucky) and get bought for an outrageous amount of money. (BTW, I like StumbleUpon. It's just that I like Furl a helluva lot better due to one key feature: The ability to create a personal digital library, something StumbleUpon and del.icio.us don't offer.)

Twine + Furl + Foxmarks: The ultimate killer app for me. But compare the three: Twine has the most advanced core technology among them. And, quite frankly, I've got to believe that Radar Networks could easily add Furl- and Foxmarks-like capabilities to Twine.

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jasonjason

1 Comment

  • 1479 Days Ago
  • 01/28/2008

plagarism

http://czeller.wordpress.com/2008/01/27/the-semantic-web-goes-mainstream/

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