September 2004
Burger Profiling
By Dan Cho
Pull into the McDonald's in Chippewa, PA, these days, and computer vision software will tell the fry cooks what you probably want for lunch before you get out of the car. Over the past year, HyperActive Technologies of Pittsburgh has equipped eight fast-food restaurants in Pennsylvania and Ohio with cameras and software that analyze incoming traffic, providing a jump on likely food orders.
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