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June 2003

Pinpoint Weather

Cheap computer power and high-tech observation systems mean precise forecasts, offering consumers personalized reports and saving weather-sensitive businesses millions.

By David H. Freedman

Television meteorologist Paul Douglas remembers the day back in 1997 when he had the inspiration that led to the launch of his company. He had predicted on-air a rainstorm moving through Minnesota's Twin Cities, only to be confronted off-air by a flood of e-mails from local viewers wanting to know how the storm might affect their plans for the day. "It was so frustrating," he recalls. "What time will it start raining in my town?' I'm driving north; will I beat the rain?' My wedding is this afternoon; will it be rained out?'"

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