March 1999
E Pluribus Euro
With Japan on the ropes, the chieftains of U.S. high-tech now must worry about the competitive threat from, believe it or not, Europe.
By G. Pascal Zachary
London-there is a new nightmare scenario for U.S. high-tech. And the big surprise? It doesn't involve the Japanese. That's a stunning turnaround. For decades, every self-respecting high-tech pundit predicted that, sooner or later, the Japanese would dominate the entire range of electronics industries. Japan's ability to mass-produce, to match American innovations and indeed to spawn its own knockout breakthroughs would destroy U.S. competitiveness. But a funny thing happened on the road to Japanese high-tech hegemony. The Japanese failed to innovate, their leading companies got bogged down in capital-intensive, low-profit businesses like memory chips, and consumer electronics never took over computing but instead became victimized by over-capacity and falling prices. U.S. high-tech, meanwhile, proved more adept at miniaturization, low-cost production and continuous improvement than anyone thought possible a decade ago.
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