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Fixing E-Mail

Experts at Defrag believe e-mail can benefit from lessons learned on the social Web.

By Erica Naone

Friday, November 13, 2009

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Wading through e-mail is one of the primary woes of office workers everywhere. Despite many theories on how workers should process their incoming messages, most people still seem to feel buried in the flood. This week at Defrag 2009, a technology conference in Denver focused on tools and technologies for handling online data, experts suggested that the best strategies for fixing e-mail might rely on information and strategies drawn from social Web technologies.

Credit: Technology Review

"E-mail is kind of this giant, endless task list, and you're really the slave to a lot of stuff that comes to you," said Lili Cheng, general manager of Microsoft's future social experiences labs. She believes that incoming messages need to be organized and sorted in a more automated fashion.

Particularly within a corporation, Cheng noted, there's a lot of data that could be used to process e-mail more intelligently. Corporations have access to instant messages, desktop searches, and e-mail messages, on top of external information from social networks such as LinkedIn or Twitter. That constellation of information could be mined to organize e-mail within an in-box around certain projects, or certain groups of contacts.

Just as importantly, she added, it could be used to deemphasize less important e-mail. Cheng said her group found that about 70 percent of the e-mail people receive is information they don't actually need to read, though many like to have it on file. Her group built a prototype that created a different section of the in-box for this type of e-mail and extracted a daily summary of it that could be displayed to the user.

E-mail needs to be put in a lot more context, echoed Michael Cerda, founding CEO of cc:Betty, a system designed to help organize group discussions. "Let's wake up the data," he said. "Let's bring it to life. If there's a place, give it an address."

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Services do exist that attempt to treat e-mail more intelligently. Google's e-mail service, Gmail, for example, extracts mentions of dates and times from e-mails and offers to move them to a calendar. Xobni, a plug-in for Microsoft Outlook, provides statistics and social data on the people with whom a user exchanges e-mails.

But even Xobni co-founder Matt Brezina believes that more can be done to put e-mail in context. "We've just done the basics," he said. Adding location information to e-mail could be particularly powerful, he said. Clients could, for example, extract information posted on social networks and use that to display where a contact is currently located. This could help facilitate common tasks such as scheduling meetings with people from different companies.

Comments

  • Google Wave?
    Ms Naone should have included Google Wave into the article. From what I can tell, it's trying to do some of the very things the speakers at the convention were saying. Was there a speaker from Google at Denver?
    Rate this comment: 12345

    harmindersin...
    11/13/2009
    Posts:3
    Avg Rating:
    3/5
  • Fixing Enterprise E-Mail
    Distinguishing between e-mails that require action and the rest of the e-mail flood is easily accomplished today in a growing number of large and mid-size enterprises that rely on Microsoft Outlook for e-mail. However, basic e-mail does not distinguish between regular e-mail and e-mail initiated to launch a human-centric process that needs to be managed, visible to those involved, support accountability, and provide an audit trail for future audit purposes if needed.

    There is howeever a commercial software solution to this problem that has been developed by a Microsoft Partner. The solution tightly integrates with Microsoft Outlook and Word. It also employs Microsoft Excel reporting services, and for management reporting and dashboards it integrates with Microsoft SharePoint Server.

    This Enterprise Class E-mail operates within Outlook and is utilized when Human-Centric Action Items need to be managed. These Enterprise Action Oriented E-mails are managed within a user's Enterprise E-mail Folder(s) that reside within Outlook alongside regular e-mail folders. This Enterprise E-mail takes the traditional flood of individual e-mails normally associated with an action item that may involve multiple participants and reduces it to a single line item to be managed in the Enterprise Action Oriented E-mail folder. Enterprise E-mails may have a time-line associated with them as well as automatic reminders for both sender and recipients. Data is stored in a Microsoft SQL Server database, so audit-ability and accountability are maintained.

    More complex human-centric processes involving multiple action items are also easily managed with a Enterprise Action Oriented Document created in Microsoft Word with integrated tools provided in this Microsoft Partner solution. These Human-Centric Process Documents are managed and visible right from within Outlook and live right alongside of Enterpise Action E-mails. Within the Action Document, Action Items are identified and delivered to the responsible party/parties as Enterprise Action E-mail while the complete Action Document is "published" and delivered to those solution users that require visibility into the complete process defined within the Action Document. Action Documents are relied upon to manage a wide variety of human-centric processes across the silos of various types of enterprises where missed deadlines or information falling between the cracks could result in regulatory fines or sanctions, or compromised workgroup performance/results. Action Items can be delivered to responsible parties using any e-mail client when participants outside the enterprise (suppliers, customers, consultants, etc.) are involved. This Microsoft Partner Solution provides enterprise class tools and control in a familiar Microsoft Outlook environment. When traditional e-mail is insufficient, when Business Process Management (BPM) tools are too rigid and I.T. dependent, when traditional Project Management tools are too onerous, and when social networking tools don't meet enterprise requirements, there is another tool to investigatge that integrates seamlessly into Microsoft Office / Outlook.

    A growing number of Fortune 1000 companies and other enterprises have successfully adopted the solution. It's used in financial services, utilities, oil and gas, manufacturing, telecom, university, healthcare, military, and other enterprise environments.

    This solution is available in many parts of the world including the USA, Canada, Western Europe, Israel, Singapore, and South Africa. The Microsoft Partner that developed the solution plans for wider distribution in the future.

    I've refrained from identifying the software solution by name since the policy of Technology Review is not to promote specific products via this blog. Should anyone want specific information regarding this solution, you can send me a message via TechnologyReview.com, or e-mail me at jshoolman@tech-works.com with your contact information. I'll be happy to respond.

    Jonathan Shoolman
    Rate this comment: 12345

    JShoolman
    12/07/2009
    Posts:1

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